Before we listed a lot of popular brands that we no longer stock.

The following is an attempt to explain why we would do this, and what are the benefits.
Before the new surfing boom took over Grass Roots store like ours supported these major brands, from surf clothing to surfboards, and gave them 90 % of our buying budget.
But as the popularity of surfing expanded I guess they couldn't resist the possibilities of making much more money, so the small grass roots, mom & pop surf shops got sold out to internet sites, big box stores, and department stores.
As a result, by the time the average customer comes into our small store they have already seen, or purchased, the same items they could only get at a store like ours before.
They also sell these products for the same amount as money as we pay wholesale due to their buying power.
The result is we have had to adapt to these changing times if we are going to continue offering a unique experience in our store.
It's no secret to anyone anymore that brick and morter retail stores are losing the battle to the internetsites, and corporate surf shops that have the corporate umbrella to keep them in business.
Therefore you will no longer see us supporting these brands as we feel after so many years, and thousands upon thousands of dollars of support, they have sold out the heart and soul of the core surf shop community.

www.cowboysurfshop.com
What you will see is the buying budget going into our own brand Cowboy Surf Gear, which is already a huge boost in our turnover, and outsells the other brands 5 to 1.
You will also see more styles of printed wear, accessories, and our own brand Cowboy Surfboards.
And not to mention a few brands that we feel are worthy of our offering.

We apologize to those that are looking for the same stuff that everyone else has, and hope that you someday take it upon yourself to see what we have to offer, and hope you find something different and unique that maybe sets you aside from the herd

Thanks for Reading, and your support